Delicous Vinyl, LA
As Head of Creative at KingUnderground Records, we sat down with Mike — founder of the legendary Delicious Vinyl — to let the relationship speak for itself.
The video was simple in concept but made a big statement. Two labels, two sides of the Atlantic, one shared vision. It was a chance to show the world our reach into the US market and the kind of company we kept.
It also served as the perfect platform to spotlight what we had on the table at the time — the Yancey Boys' Sunset Blvd and our limited-edition instrumental album, Beats Produced By J Dilla. Two releases that needed no hard sell — just the right context.
Two approaches, one goal — move product.
The first is a simple, effect-driven promo for a limited KingUnderground tee. Clean, atmospheric, lets the piece do the talking.
The second goes harder — graphic, commercial, and product-focused. Built to stop the scroll and push the limited release."
FRMD FRIENDS
This was part of a short series called ‘Friends of FRMD’ for East London Framers FRMD.
The goal was to highlight some of their favourite artists with whom they regularly collaborate and to showcase their extensive array of clients within the creative industry.
This the first episode featured the popular illustrator Lucy Mahon, who is gaining significant recognition.
Amala Chai
Social Media Content (Reels) for the London-based and rapidly growing chai business, ‘Amala Chai.’
The client aimed to emphasise several key areas on their platform, beginning with their Chai Tea cart at King Cross. They also wanted to highlight the family-oriented atmosphere of the business, guiding customers through the straightforward process of using their product at home.